Our Story

Welcome to Cherche – a jewelry brand born from love, passion, and the desire to create something timeless. Our name, Cherche (pronounced Sure-Shay), is deeply personal to us. It’s named after our future daughter, a symbol of hope, dreams, and new beginnings. Just as we envision her bright future, we hope our pieces help you celebrate your own special moments and milestones.

At Cherche, we believe that beautiful jewelry doesn’t have to come with a high price tag. We specialize in Moissanite jewelry – a stunning, ethically sourced gemstone that shines just as brightly as diamonds but with a smaller environmental and financial footprint. Moissanite offers incredible brilliance and durability, making it the perfect choice for those who want exquisite jewelry without compromise.

As a small, family-owned business, we’re committed to offering high-quality, affordable jewelry that fits your unique style and celebrates life’s precious moments. Every piece we create is designed with care and crafted to last, making sure you can cherish it for years to come.

We started Cherche with a simple mission: to make elegant, meaningful jewelry accessible to everyone, all while staying true to our values of quality, affordability, and sustainability. As we build this brand for our future daughter, we hope it becomes a part of your journey too—whether it’s for engagements, anniversaries, or just because you deserve something beautiful.

Thank you for supporting our dream, and for allowing us to be a part of yours. At Cherche, we’re honored to help you celebrate life’s most precious moments, one sparkling piece at a time.

Cherche – Named with love. Crafted with care. Sparkling with brilliance.